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‘Remove no from your vocabulary': Bud Light backtracks after uproar over creepy slogan
by Arturo Garcia
28 Apr 2015

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Beer manufacturer Bud Light apologized on Tuesday after criticism spread online regarding a tagline in its newest ad campaign, Consumerist reported.

The backlash began after a Reddit user posted a picture of a Bud Light bottle bearing the slogan,

"The perfect beer for removing `no' from your vocabulary for the night."


The line was quickly ripped online, with Bud Light being accused of promoting its' "Up For Whatever" campaign by flouting the issue of consent and personal boundaries.

"Bud Light can push out a deluge of `but you're misunderstanding our intentions' press releases, but there is no room to beg off with ignorance," Gender Focus' Lyndsay Kirkham wrote. "One need only begin to Google `how to get a girl drunk .' to spy the swaths of internet cluttered with DIY **** drinks and instructions on how to use alcohol to reduce a woman's capacity to consent. They knew. They know. This campaign is a deliberate pandering to the **** culture that too often includes the abuse of alcohol and drugs."

The company released a statement on Tuesday saying that the offending message was one of 140 lines added to Bud Light bottles to "encourage spontaneous fun."

"It's clear that this message missed the mark, and we regret it," Bud Light Vice President Alexander Lambrecht said in the statement. "We would never condone disrespectful or irresponsible behavior."

The beermaker was also under fire earlier this year for a St. Patrick's Day-themed online post encouraging fans to "pinch people who aren't #UpForWhatever." Consumerist reported at the time that Bud Light scrubbed that post within two hours while saying it was intended "only to playfully celebrate the holiday."

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17 Answers

0 votes
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Completely tasteless and smacks of encouraging men to get women drunk. If a guy can't get laid unless his date is in outer space, the guy needs to look at himself and figure out what's wrong with him.
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No, but it might make me choose a different brand.
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I don't drink, but I do know when advertising has gone to far. And this is way over the line. What's next? 'Have a couple of Bud's before your drive and never drive scared again'??????
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yup, take care! :-)
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We agree, again
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sounds like they condone getting women drunk and taking advantage of them, smh
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Reminds me of "What happens in Vegas stays in Vegas." Ethics become more and more depraved as our society becomes accepting of relativistic morals. Is it now the acceptable norm?
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They all dull and weaken the mind the same way.
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Creepy but honest.
Will it make you rethink drinking alcohol?
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Dumb, dumb, dumb...

"Here, hold my beer and watch this!" ~ Now unemployed Budweiser marketing rep...
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Bud Light, the new rohypnol.
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How can they call that liquid beer?
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Adiós, decency!
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Completely tasteless and smacks of encouraging men to get women drunk. If a guy can't get laid unless his date is in outer space, the guy needs to look at himself and figure out what's wrong with him.
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tasteless and creepy if taken out of context ..get you mind out of the gutter - what ?
well its understandable , perhaps not thought out or as traditional as whats expected ..
it hash't anything to do with date **** . ( sorry ) although it has gotten bad press on channels that bud light advertises their bud 'whatever town " actually what might be needed as for the beer ain't selling its self on taste or quality - the why behind the "ad campaign " but then this is marketed to those who would drink beer like water -
if you been following / or heard ads of the bud light scene they have the "whatever town " - where , i'm guessing " whatever happens " a town of fun and games , home of the bud light challenge , order a bud light and win chance to play table tennis with a celebrity ( which went national ) . " the No " meaning , a slang never say never mentality - don't hold back you never know whats next , what will happen , enjoy and think outside the box .... .all legal of course " .
i'm thinking this is their way of tapping into the new generational market - creating a layered marketing to build on . something us older folks may not get unless explained .
no its not spuds mckennsy , or the AB's beer draft horses ..but then its marketing which fits perfectly into th...


tasteless and creepy if taken out of context ..get you mind out of the gutter - what ?
well its understandable , perhaps not thought out or as traditional as whats expected ..
it hash't anything to do with date **** . ( sorry ) although it has gotten bad press on channels that bud light advertises their bud 'whatever town " actually what might be needed as for the beer ain't selling its self on taste or quality - the why behind the "ad campaign " but then this is marketed to those who would drink beer like water -
if you been following / or heard ads of the bud light scene they have the "whatever town " - where , i'm guessing " whatever happens " a town of fun and games , home of the bud light challenge , order a bud light and win chance to play table tennis with a celebrity ( which went national ) . " the No " meaning , a slang never say never mentality - don't hold back you never know whats next , what will happen , enjoy and think outside the box .... .all legal of course " .
i'm thinking this is their way of tapping into the new generational market - creating a layered marketing to build on . something us older folks may not get unless explained .
no its not spuds mckennsy , or the AB's beer draft horses ..but then its marketing which fits perfectly into their grand pitch .


the problem was that the context never was received by the general public ,, and stuffed shirts/ folks outside the loop took offense by ******** with their ***** little minds .. while railroading the ad . .. whats hilarious to me is i rarely watch tv yet remember stupid bud light town commercials and bud light challenge ads - how did the media not explain this one - but then they love playing PC police .
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Agreed. And then they'll have NASCAR drivers showing everyone how great Budweiser is and in little tiny letters tell you to "drink responsibly" LOL.
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