Are Millennials Too Young to Handle a Brand's Social Media?

Question

We always ****** 20-somethings are pros when it comes to social media -- and they very well may be -- but does that mean that they can handle your well-crafted brand with care? That's what some are not so sure about.

Shutterstock.com

Hootesuite's Director of Education Strategy William Ward recently said that millennials "aren't the social gurus you think they are," and that they often "jump from Twitter to Instagram and then onto Snapchat" and kind of have "social ADD."

And what's more? Social media is not just about "connecting." Mike Proulx, the director of digital strategy at the Hill Holiday ad agency, says that social media "is largely a media planning and buying exercise... it's once again broadcasting."

So, it's less about connecting with your viewership and more about getting them to buy into your brand. Is that something a young millennial can successfully do? We'll let you decide.

Answer 1

They're young, enthusiastic, ignorant of how the corporate world really works and too naive to realize when they're being taken for a ride... Exactly what the corporate media world wants in an employee.

Answer 2

Well sure, but if it's developed enough to drive a car or own a home, it should be well enough off to take care of part of a company's PR.

Answer 3

They're young, enthusiastic, ignorant of how the corporate world really works and too naive to realize when they're being taken for a ride... Exactly what the corporate media world wants in an employee.

Answer 4

Social media is always dangerous,hopefully ,you don't burned too badly.

Answer 5

or too immature anyway

Answer 6

In fact theyd be the best at running it as they are the ones who use it the most...**** im 16 and i think i might almost be considered a millennial and I think I could run a brands social media than some of the brands run them today.

Answer 7

Can't blame it all on millennials. There are a plethora of 40 +50 something's putting their brains on hold Jumping on the toss all your values aside bus knows no age...only caliber.

There are the few and far between 20-30 + 40-50 maintaining honorable lifestyles....Sadly.

Answer 8

They're too young for just about everything!

Answer 9

I'm sure some can and some can't. I'm sick of everyone being so critical of millennials. Your parents' generation said the same crap about you, and you didn't (totally) ruin the world. Give us a chance.

Answer 10

You're probably right.

Answer 11

Probably true. I'd say maybe 20% could do it well.

Answer 12

I agree, but that "some" is not a majority.

Answer 13

True, but at least that's not all of them. There are some out there that are great drivers, and some that would make social media operators.

Answer 14

That's the problem, many are not developed enough to drive a car and live at home with Mommy and daddy. Insurance companies charge higher premiums for those under 25 because their driving records are not that good according to statistics.

Answer 15

Maybe

Answer 16

The Human Brain is not fully developed until the 25th year ....nuff said

Answer 17

That's a terrible ********** and judgmental. I've noticed an increase in 'millennial' bashing, both here and on the news. What's up with that?

Answer 18

Sure. There's no good reason why one couldn't.

Answer 19

Social media has turned millennials and those a little younger into slobbering idiots who do not know how to conduct themselves in the society of bravado and chest-beating. In many of our schools, social media causes discipline issues that totally distract from education because of what an under-educated moron said about another. The language and character ************* that goes on among those under 25 is pitiful at best; moronic, destructive, and beyond the immaturity of the users at worst. I was disgusted when I saw a state breakdown of issues that even went to law enforcement because of social media. When they get in "trouble" on one media source, they bounce to another to continue their mayhem.

Answer 20

For some it might be.

Answer 21

We manage our businesses social media just fine. More millenials are on track to being self employed then in previous generations. Hopefully creating more private jobs, rather than the current solution of create government jobs.

Answer 22

No one group can ever be stereotyped.

Answer 23

Of course it's not. This is why the younger generation is so immature in general. We stereotype them and tell them they're too young to do ____. So they grow up believing they are too young to be responsible so they have an excuse to be immature and no one holding them accountable to be something great. It's a self-fulfilling prophecy.

Answer 24

They have trouble with reality, period.

Answer 25

Age isn't important when it comes to that.

Answer 26

where the heck did the term "millennials" come from?

Answer 27

It depends on the individual's maturity level. But so many Millenials have spent their lives so completely protected in bubble wrap (their parents' fault, not their own) that they don't realize that real world actions have real world consequences...and that the Internet is actually part of the real world. But their generation has been taught from infancy that their self-esteem is more important than actual results, that *anything* is acceptable in the name of a "cause," and that bad behavior merits only a slap on the wrist at most. I would have to see proof of maturity to trust an employee with a job that could have such serious consequences for the company.

Answer 28

i think they'd make phenomenal consultants into a brand's social media strategy--- "handle" sounds like an awful lot of responsibility for someone with less than 5-7 years of relevant work experience.

Answer 29

Them cattle ain't gonna brand themselves...

Answer 30

That's who they're selling to; who better to market it?

Answer 31

no